Pagani: designing luxury merchandising for e-commerce and factory experience

Italian Artisan partnered with Pagani Automobili to design and produce a luxury merchandising collection that extends the brand’s craftsmanship beyond the car. The project delivered a cohesive product line for both e-commerce and factory retail, translating Pagani’s values into refined, functional objects made for a global audience. The result is a premium merchandising experience fully aligned with the brand’s identity, standards and customer expectations.

The Brand

Pagani Automobili is one of the most exclusive names in the world of hypercars.
Each vehicle is the result of obsessive attention to detail, artisanal craftsmanship and uncompromising design.
The Pagani experience goes far beyond the car itself, extending to the factory visit, where thousands of enthusiasts and clients from all over the world immerse themselves in the brand’s philosophy every year.

Every touchpoint must reflect the same values: precision, beauty and authenticity.

The Need

Pagani Automobili needed a merchandising line capable of translating its craftsmanship and design language into physical products.
The challenge was twofold:

• create premium merchandise aligned with the brand’s aesthetic and values
• ensure consistency across both e-commerce and the factory retail experience, where expectations are extremely high

The solution

Italian Artisan partnered with Pagani Automobili to design and produce a complete luxury merchandising collection.
The focus was on materials, proportions and finishing, with the same level of care applied to every Pagani creation.

The collection includes leather goods and travel accessories designed for everyday use, yet crafted to meet the brand’s uncompromising standards.
Each product was developed to work seamlessly across digital channels and physical retail, ensuring a coherent experience whether purchased online or at the factory.

From concept to production, Italian Artisan managed the entire process, translating Pagani’s DNA into a refined and functional product line.

The results

The merchandising line has become an integral part of the Pagani experience.
Products are now successfully sold through the brand’s e-commerce platform and at the factory, meeting the expectations of a highly demanding, international audience.

The collaboration strengthened Pagani Automobili’s ability to extend its brand beyond the car, offering clients tangible objects that embody the same craftsmanship, exclusivity and attention to detail.

Merchandising, in this case, is not an accessory. It is part of the brand.