Adam Wright, the founder of Cashmear, embarked on a journey to create timeless clothing designed to last. Cashmear, a brand that combines Canadian design with Italian craftsmanship, stands as a testament to the fusion of modern fashion and traditional expertise. This case study explores how Italian Artisan played a pivotal role in transforming Adam’s vision into a successful reality.
Success Metrics
80
Production completed in 80 days vs 200 days requested locally.
2
Prototype approved on the second attempt, usually Adam needed three.
0
No garments required rework or replacement.
The Challenge
Adam Wright, with a background in engineering and a passion for design, wanted to create high-end, luxury clothing that could be worn for all occasions. Despite his vision and expertise, Adam faced significant challenges in translating his designs into high-quality products. Finding the right manufacturing partner who could meet his standards of quality and craftsmanship was a daunting task.
Actions Taken
- Initial Prototyping: Adam started by developing initial prototypes locally in Canada but faced challenges in achieving the desired quality.
- Material Sourcing: Adam conducted extensive research to find sustainable and high-quality materials suitable for luxury clothing.
- Exploring International Options: Realizing the need for superior craftsmanship, Adam began exploring manufacturing options in countries renowned for textile production.
- Partnership with Italian Artisan: Adam partnered with Italian Artisan to leverage our expertise in luxury textile production.
“Italian Artisan has been a huge help with the development, communication, and professionalism for the creation of Cashmear’s products. From the sourcing of a manufacturer, to the dedicated support, it has made this process very smooth for the intricate details of development to production”
Adam Wright
— CEO
Italian Artisan’s Role
- Expertise and Craftsmanship: We provided access to our network of highly skilled artisans specializing in luxury textile production, particularly in the field of cashmere knitting. These artisans brought decades of experience in handling delicate cashmere fibers, ensuring that each garment achieved the perfect balance of softness, durability, and elegance. We utilized cashmere fibers with a diameter of 18 microns, ensuring exceptional softness and warmth.
- Advanced Production Techniques: The production process involved state-of-the-art knitting technology combined with traditional hand-finishing techniques. We utilized seamless knitting machines to create garments that offered superior comfort and fit. The cashmere yarn used was of title 2/28000, a two-ply twisted yarn known for its durability and luxurious feel. Additionally, we incorporated the use of “duvet,” the fine undercoat of cashmere, to enhance the softness and thermal properties of the garments.
- Precision in Design Translation: Translating Adam’s intricate designs into tangible products required meticulous attention to detail. Our artisans followed detailed specifications to ensure that each stitch and pattern was perfectly executed. Techniques such as full-fashioned knitting allowed for precise control over the garment shape and structure. We employed yarn-dyeing techniques (tinto filo) to ensure vibrant and long-lasting colors, maintaining the aesthetic integrity of Adam’s designs.
- Integrated Project Management: We assigned a dedicated project management team equipped with expertise in textile manufacturing. This team ensured efficient workflow by coordinating between design and production phases, managing timelines, and maintaining continuous communication with Adam to incorporate feedback and adjustments promptly. Our project managers used our advanced project management platform to track progress and ensure adherence to production schedules.
- Stringent Quality Control: To uphold Cashmear’s commitment to quality, we implemented a multi-stage inspection process. This included fiber quality testing, tension control during knitting, and thorough inspections of the final garments. Each piece was checked for consistency in weave, color, and finish, ensuring that only the highest quality products reached the customers. We utilized fiber testing machines to measure the micron count and ensure uniformity across all batches.
- Logistics and Secure Processes: We managed the logistics of shipping the finished garments from Italy to various markets worldwide. This involved climate-controlled shipping to preserve the integrity of the cashmere fibers. Additionally, we ensured secure payment systems and robust NDAs to protect Adam’s intellectual property, providing him with peace of mind.
“Italian Artisan’s expertise in luxury textile production was pivotal for Cashmear. Their attention to detail, use of premium materials, and seamless project management turned my vision into reality. Thanks to their support, we’ve expanded globally and built a loyal customer base.”
Adam Wright
— CEO
Results
- Production Efficiency: Our collaboration enabled Cashmear to complete production in just 80 days, significantly faster than the 200 days estimated by local producers.
- Prototype Approval: The prototype was approved on the second attempt, a significant improvement from Adam’s usual requirement of at least three samples before being satisfied.
- Impeccable Production Quality: Every garment passed Cashmear’s stringent quality checks, resulting in no products needing rework or replacement, highlighting the impeccable craftsmanship and quality assurance.
Company
Cashmear
Headquarters
Centre Wellington, Ontario, Canada
About the brand
Founded by Adam, Cashmear specializes in timeless, high-quality clothing that blends Canadian design with Italian craftsmanship, focusing on sustainability and durability.