ADLER Spa Resort Dolomiti: a meaningful Christmas gift for employees

Italian Artisan partnered with ADLER Spa Resort Dolomiti to develop a bespoke Christmas gift dedicated to its employees. Through a refined, high-quality object, the project celebrated people, shared values and the importance of care within luxury hospitality.

The Brand

ADLER Spa Resort Dolomiti is a benchmark in luxury hospitality, renowned for its deep connection to nature, refined wellness philosophy and exceptional attention to people.
Part of the ADLER Resorts collection, the resort embodies a balance between alpine tradition, contemporary design and human-centered hospitality. At ADLER, the guest experience starts with the people who make it possible every day.

The Need

For the Christmas season, ADLER Spa Resort Dolomiti wanted to create a meaningful gift dedicated to its employees. The objective was not symbolic gifting, but a tangible expression of appreciation, aligned with the brand’s values of care, quality and authenticity.

The brief required:

• a single object designed for all employees
• high-quality materials and refined execution
• a product coherent with the ADLER lifestyle and aesthetic
• a gift that feels personal, useful and lasting

The challenge was to create something simple yet meaningful, without excess or superficial branding.

The solution

Italian Artisan designed and produced a bespoke beach towel as a Christmas gift for all ADLER Spa Resort Dolomiti employees. The product was developed with attention to material quality, texture and finishing, ensuring comfort, durability and a premium feel.

Branding was integrated discreetly, respecting the ADLER identity and maintaining a clean, timeless aesthetic. The towel reflects the resort’s lifestyle values: wellbeing, simplicity and attention to detail.

Italian Artisan managed the entire development and production process, delivering a cohesive gifting project aligned with the spirit of the resort.

The results

The Christmas gifting initiative strengthened the sense of belonging and appreciation within the ADLER team. Employees received an object that feels considered and well-made, designed to be used and kept over time rather than forgotten.

The project demonstrates how internal gifting, when thoughtfully executed, can reinforce company culture and reflect the same standards reserved for guests.