Italian Artisan partnered with Iron Lynx to develop performance-driven teamwear and merchandising designed for professional motorsport. The result is a cohesive apparel collection that combines functionality, durability and brand consistency, supporting the team both on and off the track.
The Brand
Iron Lynx is an international motorsport team competing at the highest level of endurance racing.
Known for its competitive mindset, technical precision and strong visual identity, the team represents a modern approach to racing where performance, professionalism and brand consistency are equally critical.
The Need
Iron Lynx required a complete teamwear and merchandising solution capable of supporting its presence across races, paddocks and official events.
The apparel needed to reflect the team’s identity while meeting the functional demands of a high-performance motorsport environment.
The brief focused on:
- teamwear designed for daily track use
- merchandising aligned with the Iron Lynx brand and partners
- consistency across garments and accessories
- durability and comfort suitable for intense operational contexts
Generic apparel was not an option. The products had to perform, visually and physically.
The solution
Italian Artisan developed and produced a complete range of teamwear and merchandising for Iron Lynx, including polos, t-shirts, hoodies and caps. Each product was designed to integrate sponsor logos, team branding and color codes with precision and balance.
Material selection, construction and printing techniques were chosen to ensure durability, comfort and long-term wear, even under demanding conditions. Italian Artisan managed production and customization, delivering a cohesive apparel system tailored to the needs of a professional racing team.
The results
The Iron Lynx teamwear became a recognizable and consistent element of the team’s identity across championships, events and media exposure. The apparel supports team members on track while reinforcing brand visibility and professionalism off track. The collaboration demonstrates Italian Artisan’s ability to translate high-performance environments into functional, well-crafted apparel that aligns with the values of competitive motorsport.
