Italian Artisan partnered with Engel & Völkers to develop a premium merchandising collection that transforms brand values into meaningful, everyday objects. Through a cultural collaboration and a curated product approach, the project extended the brand’s narrative beyond real estate, strengthening emotional connection and brand presence.
The Brand
Engel & Völkers is a global leader in luxury real estate, renowned for its premium properties, international presence and refined brand identity. With a strong focus on quality, lifestyle and emotional connection to the concept of home, the brand operates at the intersection of real estate, culture and design.
The Need
Engel & Völkers aimed to create a merchandising project capable of expressing its brand values in a contemporary and culturally relevant way. The objective was a curated collection that could communicate the emotional meaning of “home” and strengthen brand affinity.
The project required:
- a premium execution aligned with the brand’s positioning
- products designed to live naturally in everyday contexts
- a collection coherent with a high-profile creative collaboration
“This project allowed us to express the emotional meaning of home through design and objects. Italian Artisan translated our brand values into a refined merchandising collection that feels authentic, contemporary and aligned with our identity.”
— Marketing Manager
The solution
Italian Artisan developed and produced a dedicated merchandising collection for Engel & Völkers as part of the All Roads Lead Home project, in collaboration with artist Pietro Terzini. The collection includes apparel and lifestyle accessories designed to translate the campaign’s message into physical objects. Italian Artisan managed product development and production, focusing on material quality, finishing and consistency across the entire range.
The results
The merchandising collection became a tangible extension of the All Roads Lead Home campaign, reinforcing Engel & Völkers’ brand narrative through design-led objects. The project successfully connected real estate, culture and lifestyle, generating strong engagement and visibility while maintaining the brand’s premium positioning.
